Hey, I'm Tom. Available for new projects

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Branding, web design and development, UX/UI and digital strategy for brands and digital products that want to stand out, connect and grow.

Let's talk about your projectExplore my work

Madrid · Working everywhere

ISELECTED WORK

Less talk. More work.

Every project has its own story, challenges and way forward. Here are a few that best show how I think and what I do.

  • 40 years of history. A new identity shaped together.

    Rebranding, website and digital communications for a company with 40 years of history, shaped together with its team.

    View project
    Contazara

  • A site that gives ideas room.

    Web design for Carceral Ecologies: a clear structure so the content can be read, explored and remembered.

    In progress
    Carceral Ecologies

  • Putting culture in the hands of its audience.

    A participatory platform connecting audiences, artists and venues to make new performances possible.

    View project
    À2pas

  • Less screen time. More real life.

    An app bringing people together through real activities, with fewer taps, smarter filters and rewards for taking part.

    View project
    HappyLife

View all projects

IIWHAT I CAN DO FOR YOU

Good ideas. Thoughtfully made.

Not every project needs the same thing. Some start with a brand, others with a website, and some with a digital experience that just isn't working as it should. I help figure out what matters and find the right way forward.

  • 01

    Branding & identity

    A brand with something to say.

    I build and evolve brand identities that help businesses become recognizable, stand apart and connect with the right people.

    • Brand strategy
    • Visual identity
    • Rebranding
    • Art direction
    • Brand systems

    Explore branding

  • 02

    Web design & development

    A good website should do more than look good.

    I design and build websites that communicate clearly, work smoothly and help turn visits into opportunities.

    The right technology follows the project, not the other way around.

    • Web design
    • Webflow
    • Shopify
    • WordPress
    • Framer
    • Custom development

    Explore web design

  • 03

    Digital product, UX/UI & digital strategy

    Less friction. More purpose.

    I design and improve digital experiences so they're intuitive, useful and easy to navigate, without losing sight of business goals.

    • UX research
    • Interfaces
    • Prototypes
    • Design systems
    • UX audits
    • Product strategy

    Explore UX/UI

IIITHE PROCESS

Understand first. Surprise later.

I don't start with screens or colors. I start with questions.

  1. 01

    Listen and understand

    We talk about your project, your business, your audience and the problem worth solving.

  2. 02

    Find the direction

    We organize ideas, set priorities and agree on an approach that makes sense.

  3. 03

    Design and build

    Strategy takes shape. I design, develop, test and refine until the solution comes together.

  4. 04

    Refine and evolve

    We check the outcome, polish the details and leave a solid foundation for what comes next.

IVA LITTLE ABOUT ME

It was never just design. And it still isn't.

Hi, I'm Álvaro. But pretty much everyone calls me Tom.

I've spent more than a decade moving between design, technology and communication. I've created brand identities, websites, digital experiences and products, and learned that behind every good project there's a lot more than design.

My path has taken me from Latin America to Europe, across cities, cultures and different ways of doing things. That mix has shaped how I think, collaborate and find new ways into every challenge.

I like asking questions, connecting ideas and looking at problems from other angles. Finding solutions that make sense, work well and, while we're at it, have a bit of personality.

One person. The right team when needed.

I work directly with my clients, from the first conversations to the final details. And when a project needs more hands, I count on Binōme Studio, which I co-founded, and a network of professionals I share experience and trust with. The idea is simple: bring in the right talent for each project, without unnecessary teams or extra complications.

Get to know meDiscover Binōme

VFREQUENTLY ASKED QUESTIONS

Straight answers. No runaround.

What kind of projects can you help with?

Branding and identity, web design and development, and digital product design. I can also help shape the strategy if you're not yet sure what you need.

All services
Do you work alone or with a team?

I'm your main point of contact and work directly on the project. When other skills are needed, I can bring in Binōme Studio and trusted specialists I've collaborated with before.

Get to know me
How much does it cost to work with you?

It depends on your goals, scope and complexity. Tell me what you're planning and I'll put together a proposal around what you actually need.

Do I need to know which platform my website should use?

Not at all. We first understand the project, then choose the best fit—whether that's Webflow, Shopify, WordPress, Framer or a custom solution.

All services
Can you improve an existing website or brand without starting over?

Absolutely. Starting from scratch isn't always the answer. Sometimes it's better to keep what works, fix what doesn't and build from there.

Do you work with clients outside Spain?

Yes. I'm based in Madrid and collaborate internationally in Spanish, English and French.

How do we get started?

Tell me a little about what you need. We'll discuss your goals and scope and, if we're a good fit, decide how best to work together.

VIGOT SOMETHING IN MIND?

Good ideas start with a conversation.

You have an idea. I have a few questions.

Contact

Prefer email? hey@tomfabre.com ·

Madrid · Español / English / Français

PortfolioMadrid 40.4168 N · 3.7038 W
Good things start with a conversation.

Before you start

How to play

  1. Four ships are hiding on an 8×8 board: they are 4, 3, 3 and 2 cells long. They sit horizontally or vertically, never diagonally.
  2. Tap a cell to fire. If there's a ship it's a “Hit”; if not, a “Miss”.
  3. Each miss uses one of your 20 attempts. Hits are free.
  4. When you hit every cell of a ship it sinks and reveals one way of working.
  5. You win by sinking all 4 ships before you run out of attempts. If you lose, you can start again.

Prize · UX/UI review of your websiteAn honest review with the improvements that move the needle most. No strings.

What are you working on?

You don't need all the answers. Tell me a little and we'll take it from there.

What would you like to achieve?