Hey, I'm Tom. Available
Branding, web design and digital product.
Strategy, creativity and technology to create brands with personality and digital experiences that work.
Madrid · Working everywhere
Less talk. More work.
Every project has its own story, challenges and way forward. Here are a few that best show how I think and what I do.
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40 years of history. A new identity shaped together.
Rebranding, website and digital communications for a company with 40 years of history, shaped together with its team.
View project
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A site that gives ideas room.
Web design for Carceral Ecologies: a clear structure so the content can be read, explored and remembered.
In progress
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Putting culture in the hands of its audience.
A participatory platform connecting audiences, artists and venues to make new performances possible.
View project
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Less screen time. More real life.
An app bringing people together through real activities, with fewer taps, smarter filters and rewards for taking part.
View project
Good ideas. Thoughtfully made.
Not every project needs the same thing. Some start with a brand, others with a website, and some with a digital experience that just isn't working as it should. I help figure out what matters and find the right way forward.
- 01
Branding & identity
A brand with something to say.
I build and evolve brand identities that help businesses become recognizable, stand apart and connect with the right people.
- Brand strategy
- Visual identity
- Rebranding
- Art direction
- Brand systems
- 02
Web design & development
A good website should do more than look good.
I design and build websites that communicate clearly, work smoothly and help turn visits into opportunities.
The right technology follows the project, not the other way around.
- Web design
- Webflow
- Shopify
- WordPress
- Framer
- Custom development
- 03
Digital product, UX/UI & digital strategy
Less friction. More purpose.
I design and improve digital experiences so they're intuitive, useful and easy to navigate, without losing sight of business goals.
- UX research
- Interfaces
- Prototypes
- Design systems
- UX audits
- Product strategy
Understand first. Surprise later.
I don't start with screens or colors. I start with questions.
- 01
Listen and understand
We talk about your project, your business, your audience and the problem worth solving.
- 02
Find the direction
We organize ideas, set priorities and agree on an approach that makes sense.
- 03
Design and build
Strategy takes shape. I design, develop, test and refine until the solution comes together.
- 04
Refine and evolve
We check the outcome, polish the details and leave a solid foundation for what comes next.
It was never just design. And it still isn't.
Straight answers. No runaround.
What kind of projects can you help with?
Branding and identity, web design and development, and digital product design. I can also help shape the strategy if you're not yet sure what you need.
All servicesDo you work alone or with a team?
I'm your main point of contact and work directly on the project. When other skills are needed, I can bring in Binōme Studio and trusted specialists I've collaborated with before.
Get to know meHow much does it cost to work with you?
It depends on your goals, scope and complexity. Tell me what you're planning and I'll put together a proposal around what you actually need.
Do I need to know which platform my website should use?
Not at all. We first understand the project, then choose the best fit—whether that's Webflow, Shopify, WordPress, Framer or a custom solution.
All servicesCan you improve an existing website or brand without starting over?
Absolutely. Starting from scratch isn't always the answer. Sometimes it's better to keep what works, fix what doesn't and build from there.
Do you work with clients outside Spain?
Yes. I'm based in Madrid and collaborate internationally in Spanish, English and French.
How do we get started?
Tell me a little about what you need. We'll discuss your goals and scope and, if we're a good fit, decide how best to work together.
Good ideas start with a conversation.
You have an idea. I have a few questions.
Shall we talk by email? hey@tomfabre.com
Madrid · Español / English / Français
Every project starts with a different question. And the best answer is rarely just a pretty interface. Here are a few brands, platforms and experiences I've helped bring to life.
Contazara
40 years of history. A new identity shaped together.Carceral Ecologies
A site that gives ideas room.In progressÀ2pas
Putting culture in the hands of its audience.HappyLife
Less screen time. More real life.
Binōme Studio
Two paths. One way of doing things.
Yaypegs
10,000 characters. Endless ways to move.
360estudio
An architectural identity built to match the work.Mobile Experiences
Three apps. Three challenges. Far more than screens.Mobile Experiences
Three apps. Three challenges. Far more than screens.
From designing products from scratch to evolving experiences used by millions of people. Three mobile projects where design, technology and strategy meet.
- Role
- Product Design · UX/UI
- Context
- Android · iOS
- Services
- Product Design · UX/UI · Mobile Apps · Strategy
- Period
- Past projects
Introduction
Designing for the real world.
Some projects start with an idea. Others start with something that already works and could work better.
Apolo Launcher and Appy were two chances to design complete products from scratch. With Mood Messenger the challenge was different: taking part in the evolution of an established app, rethinking its interfaces and contributing to its relaunch strategy.
Three experiences that let me explore different ways of solving problems, making decisions and designing for real people.
01 / Apolo Launcher
Your Android. Your way.
The home screen is one of the spaces we use most on our phones. What if it could feel truly ours?
Apolo Launcher was born to offer a more personal, intuitive and flexible Android experience.
I designed the product from start to finish, from the concept and navigation experience to the final interfaces. The goal was to combine personalisation, functionality and a recognisable visual identity in an experience that was easy to use.
1M+installs on Google PlayDocumented figure for the product, not a result attributable to design alone.
02 / Appy × Jojol
A little luck. A lot of design.
How do you turn the relationship between a content creator and their community into a mobile experience?
Appy was a contests and prizes app created with Jojol, one of the best-known tech content creators in France.
I designed the whole product from scratch for iOS and Android, working on the concept, navigation, user experience and interfaces.
The challenge was to make daily participation simple, appealing and accessible, connecting the community with new contests and prizes.
03 / Mood Messenger
The messages you know. A new experience.
A messaging app is part of our daily routine. That is exactly why every detail matters.
Mood Messenger offered a customisable alternative to the traditional Android SMS and MMS app.
I took part in the product's evolution, designing interfaces and working on its strategy and relaunch.
The challenge was to renew the experience, improve how it was presented and keep building on a product that had already found its place among millions of downloads.
10M+historical downloads worldwideFigure for the product's global history, per the June 2020 press release, not a result attributable to my work.
Source of the figure (official press release)Acquisition by Calldorado
Closing
Different ideas. One way of thinking.
Creating from scratch and evolving an existing product are very different challenges. Both require understanding people, questioning decisions and finding solutions that make sense.
These projects are part of my path and still shape how I approach design: with curiosity, intention and attention to detail.
Got something in the works?
Tell me your idea.
I've been through a few cities, disciplines and good ideas. Some turned out as I expected. Others taught me a lot more.
Hi, I'm Tom
Design that connects ideas, people and products.
I blend strategy, branding, digital design and technology to turn complex ideas into experiences that are clear, useful and full of personality.
Moving between Latin America and Europe has shaped how I work: listening, questioning, connecting perspectives and finding solutions that make sense.
My real name is Álvaro Fabre, but my family and friends have always called me Tom. That's why Tom is the name I'd rather you know me by.
I don't design to impress other designers. I design for the people on the other side of the screen.
Off the screen
A few pieces of the personal map.
- Film
- Music
- Travel
- Cycling
- Camping
- Walking
- Technology
- News
- Products
- Art
- Cooking
Three cities, three schools.
If jobs are a school, it's the best one: it tests you, teaches you, sometimes stresses you out and, truth be told, you're always grateful. Experience is the best master's degree in the world.
- 2022 — nowBinōme StudioLead Product Designer & Co-founder · Madrid
- 2018 — 2022MadSevenSenior UX/UI Designer · Aix-en-Provence
- 2015 — 2017INGCUX/UI Designer · Santiago
What I do.
One way of thinking, many ways of making it real: from the first sketch to the last line of code.
- Branding
- Web Design
- Product / UX
- App Design
- Design Systems
- Art Direction
- Prototyping
- Accessibility
My toolbox.
Figma to think, Webflow and code to build, Maze and Hotjar to check it works. Hover and each one lights up in its own colour.
- FiFigma
- WfWebflow
- </>HTML / CSS
- SbStorybook
- MzMaze
- HjHotjar
- NoNotion
- JiJira
A quick game before you go on.
A fleet is hiding on the board. Every ship you sink tells you how I work. You get 20 misses; hits are free. And if you sink the whole fleet, there's a prize.
Pick a cell. Start anywhere.
Ship of 4 cells · still hidden
Ship of 3 cells · still hidden
Ship of 3 cells · still hidden
Ship of 2 cells · still hidden
You have an idea. I have a few questions.
What happens next?
You tell me
What you're working on, what's getting in the way or what you'd love to achieve.
We figure it out
I'll share my perspective and we'll explore how I can help.
We make it happen
If we're a good fit, we'll define the scope and get started.