Contazara

A new look. The same identity at heart.

How do you refresh a company's identity after 40 years without losing what makes it unique? By listening, sharing ideas, and building the change together with the people who are part of it.

40 years of history. A lot worth keeping.

Contazara had been innovating in water-measurement technology for decades. Its identity, though, needed to keep pace with that evolution. You can see the result on Contazara's website.

Changing a brand so present in a company's history wasn't a simple decision. There were doubts, memories, and a lot to respect.

The challenge wasn't starting from scratch. It was evolving without ceasing to be Contazara.

Before designing, we had to listen.

We started by talking with management and the teams. We wanted to understand what had to change, what deserved to stay, and how to make everyone feel part of the process.

A new identity came out of it, built around a symbol that joins the C and the Z through geometry, precision, and movement.

But the result was much more than a logo: a visual language with its own rules, colours, typefaces, and applications.

An identity that doesn't just represent them. They feel it's theirs.

A brand that works on and off the screen.

We brought the new identity to Contazara's website, creating a clearer experience for exploring its products, understanding its technology, and meeting the people behind the company.

We also developed their tone of voice and an editorial line for LinkedIn and Instagram, combining innovation, sustainability, data, current affairs, and people.

Because a brand isn't built only with what it shows. Also with what it tells.

The change shows. And it's felt.

Between September 2025 and November 2026, Contazara went from 930 to 1,648 followers on LinkedIn and from 250 to 365 on Instagram.

The new identity has spread across communications, corporate materials, the website, and the company's spaces. A system that keeps growing and that their teams have made their own.

From the first conversation to the last detail.

I led the evolution of Contazara's visual identity, brand personality and digital communication. The work began by listening to the concerns of its management team and took shape at every touchpoint of the brand.

For the team interviews and the web design and development I had the collaboration of Binōme Studio. In parallel, 360estudio took care of the architecture and construction of the new offices, where we also worked together to bring the new identity into the spaces.

Different disciplines. One shared vision.

A new identity. The same essence.

It was never about changing who they were, but about finding a new way to tell it.

Is your brand ready for its next chapter? Let's talk.