À2pas

Different people. One connected experience.

How do you connect someone who wants to see a concert, an artist looking for new audiences and a venue with available dates?

That was one of the main challenges behind A2PAS: designing a platform for two very different user ecosystems.

On one side, audiences discovering, suggesting, supporting and booking shows. On the other, artists, producers and venues managing opportunities, availability and events through dedicated dashboards, each with its own features and permissions.

Different needs. One experience that had to work for everyone.

From wanting to see it to making it happen.

Imagine living in Aix-en-Provence and discovering an emerging band playing in Paris.

You'd love to see them closer to home, but they might never make it to your city.

With A2PAS, you could find an available venue, choose a date and propose a show. Other people in Aix and nearby towns could vote to support the idea.

Once the proposal reached the required level of interest, between 75% and 80% of the venue's capacity, the event was automatically activated and ticket sales could begin.

Early supporters could benefit from discounted tickets as a reward for getting involved.

A shared idea could become an actual date on the calendar.

Complex behind the scenes. Simple on the surface.

My work covered the full process: research, interviews, user personas, journeys, information architecture, wireframes, UX/UI, prototypes, visual identity, development and testing.

The biggest challenge was bringing very different user journeys together within one product.

I designed the audience experience, from searching and filtering to event pages, sign-in, checkout and purchase confirmation.

At the same time, professional users needed dedicated spaces to manage their activities, with features and permissions tailored to their roles.

The aim was to help everyone understand what they could do, what would happen next and how their participation could help bring culture closer.

Community first. Stage second.

A2PAS challenged part of the traditional approach to cultural programming.

Instead of relying only on events planned in advance, it made it possible to measure local interest before activating a performance.

Audiences could help shape the programme, emerging artists could find new opportunities and venues could make better use of available dates.

We designed and tested the journeys to make discovering, proposing, voting and buying tickets feel like parts of one connected experience.

The platform was launched and used.

It wasn't just about selling tickets. It was about creating more opportunities for culture to happen.

Designing connections, not just screens.

I worked across the entire product lifecycle, from understanding users and organising their needs to designing, developing and testing the experience.

The brand identity needed to reflect the same values as the platform: accessibility, participation and shared culture.

And the digital experience had to make it work for very different audiences, without passing the system's complexity on to the people using it.

Two user ecosystems. Many journeys. One idea: bringing culture closer.

Culture starts long before the curtain rises.

It starts when someone discovers an artist, shares an idea and finds others who want to make it happen.

Have a complex product that needs a simpler experience? Let's talk.