DIGITAL PRODUCT · UX/UI · STRATEGY

Easy to use shouldn't be hard to achieve.

A digital product works best when people know what to do and the business knows what matters. I help find friction, make sense of complex problems and design useful experiences for both.

Explore my work

When I can help

Whether you're starting a product, users struggle through key flows, or an existing interface needs rethinking. I can also help teams clarify direction before development begins.

What we can work on

  • UX research and audits
  • Product strategy and prioritization
  • Information architecture
  • User journeys and wireframes
  • Interface design
  • Prototypes and validation
  • Design systems and iterative improvement

Fewer assumptions. Better design decisions.

I don't start by adding features. I start with the context, user needs and business priorities so we can focus on what brings the most value.

How we collaborate

I can contribute to a focused stage—an audit, a critical flow or a prototype—or work with your team across a broader product process.

Related work

A selection of digital products and experiences I've worked on.

Frequently asked questions

Do I need an existing product?

No. We can start with an idea or improve something already live.

Can you work with our development team?

Yes. I can help with flows, prototypes, specifications and design follow-through depending on scope.

How do we decide what to fix first?

We start with the problem, users and objectives to set sensible priorities.

Could your product be clearer to use?

PortfolioMadrid 40.4168 N · 3.7038 W
Good things start with a conversation.

Before you start

How to play

  1. Four ships are hiding on an 8×8 board: they are 4, 3, 3 and 2 cells long. They sit horizontally or vertically, never diagonally.
  2. Tap a cell to fire. If there's a ship it's a “Hit”; if not, a “Miss”.
  3. Each miss uses one of your 20 attempts. Hits are free.
  4. When you hit every cell of a ship it sinks and reveals one way of working.
  5. You win by sinking all 4 ships before you run out of attempts. If you lose, you can start again.

Prize · UX/UI review of your websiteAn honest review with the improvements that move the needle most. No strings.

What are you working on?

You don't need all the answers. Tell me a little and we'll take it from there.

What would you like to achieve?